Behind the brand
Dutchies with a French Touché
What started in 2019 as a shared love for fashion, storytelling, and effortless style, grew into our own brand. We are Val & Rose, best friends and founders of OU.
The name OU. comes from the heart of the word boutique. In French, it means: the place you go when you are looking for something special. For us, OU. is that place where women find items that make them feel confident, comfortable, and ready for their next story. Because a good story begins with a fantastic outfit.
Because a good story
starts with a great outfit.
Val & Rose
Founders
Two women, one shared love: fashion. As true Amsterdammers, Val and Roos share the sense of style, energy, and creativity that is so characteristic of the city. But what makes them special is precisely how different they are.
Val brings intuition and creativity into everything she does. She has a spiritual view of the world, a great love for cooking, and draws inspiration from small, everyday moments. Roos is energetic and enthusiastic, always on the move, and thinks in terms of opportunities. With her strong business acumen and her talent for telling and conveying stories, she provides direction and structure to OU's vision.
It is precisely these opposing poles that form the strength of the brand. Where one feels, the other thinks things through. Where one creates, the other builds further. OU is born from this balance.
OU. Collections
Together with a small but passionate team of women, we design our collections. We focus on beautiful fabrics, flattering fits, and timeless items with a modern twist. Inspired by Parisian style, everyday moments, and the women around us, we create collections that are easy to wear, but never ordinary.
Our goal has always been simple: to create items that will become your wardrobe favorites again and again.
BISOU. de nous,
Val and Rose